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Helping modern businesses utilise the power of AI

Brand campaign | Print design

Modern businesses are utilising AI to drive growth, optimise processes and connect with their customers. We helped Peak AI target five of the biggest retail sectors with a hyper-personalised campaign aimed to help businesses ‘do great things with data’.

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Continuing on from our previous successful campaigns, Peak briefed Edit_ to create an impressive, timeless and hyper-personalised outbound campaign, aimed at specific areas in retail (B2B, Food & Drink, Wellness, Home and Fashion). The campaign aimed to help businesses understand the value of AI and data within their department, and to contact Peak to book a discovery workshop.
Our answer was to create a print campaign that targeted 30 major retailers in each sector with a personalised brochure detailing how AI can help their business. Each book had bespoke imagery and data throughout, making individual pieces unique to each company. For each sector we created a half page cover printed on bright colorplan paper and every brochure was stitch bound. The brochure was wrapped with a bellyband to hold in a letter and then packaged within an anti-static bag with the screen printed message ‘do great things with data’.