By Karen Hughes, Creative Director

2021 saw the EDIT team face their toughest branding challenge yet… our own. With our fifth year fast approaching and a global pandemic raging on, like many, we felt the need for a re-set. To take some time out to really ask ourselves as a business, as a team and as individuals… Why are we here? What’s next? Where can we make the biggest difference?

We needed to re-set, re-focus and re-edit.

So with a little help, and a much needed external perspective from brand and transformation consultant Ralph Ardill (or Ralf as he’s now more fondly known), we embarked on the journey to becoming EDIT 2.0 and evolving our business ready for whatever the next five years have in store.

So today (new website launch day and national switch-back-on our social day), is just one of our many next steps towards our future EDIT. The Edit-o-meter is probably around EDIT 1.4 right now (not that we’re counting), so lots still in progress but we’re pretty pleased to share where we’ve got to so far.

With a renergised sense of purpose and a shared set of values created by the whole team, we have refreshed and evolved. Rethinking not just our identity and website, but our entire offer. Streamlining and refocussing our services and processes around our clients needs. Finding new ways to get to the heart of what matters most to the organisations we work with and the people that matter most to them.

So whilst we won’t get into the details of it all now (hopefully the proof will be in the pudding), we thought we’d share a few of the things we’ve learned from our own personal re-editing journey so far.

If it doesn’t add take away
Don’t be a hoarder. Get rid of the unnecessary. Lose the stuff that’s weighing you down. If it’s getting in the way, then it’s time for it to go. Permanent retirement of the trusty ‘brand wheel’ was one of our particular high points.

Clarity = Confidence
True confidence comes from being clear about who you are, who you’re for and how you can help them. Ralph put it a lot better in the following DBA interview “Confidence has nothing to do with being introvert or extrovert. It has nothing to do with how well you can ‘wing it’ in a presentation. Confidence is a response you elicit in others. Do they feel confident in you?” Read more here.

Revolution through evolution
Get comfortable being a work in progress. If you wait for perfection, you’ll be waiting a very long time. Get comfortable making changes and adapting as you go. So here goes…