The challenge
Despite being the largest dedicated grant funder of the UK’s heritage, The National Lottery Heritage Fund was suffering from a lack of acknowledgement, visibility and recognition. A major brand update was required to better reflect the vital role of the organisation in supporting, leading and inspiring UK heritage and encourage a greater understanding of the positive social, economic and environmental impact of their work.
The solution
We re-energised and refreshed the NLHF brand strategy, identity and tone of voice in order to shift perceptions of the organisation from a transactional funder to a transformational change-maker – creating a positive, vibrant, accessible and multi-lingual brand that celebrates the diversity of the heritage projects they fund and the impact this has on lives and communities across the whole of the UK. ‘Made possible with’ stamp and set of easy-to-use tools and templates were created to provide a simple and versatile way for fundees to acknowledge the support of the The National Lottery Heritage Fund and raise awareness and understanding of the positive contribution heritage funding makes to our lives.
