The challenge
Chester Zoo needed a name, identity and campaign to help capture the magic and excitement of their one-of-a-kind, large-scale summer gardens and science festival, designed to engage new and existing audiences with important themes of horticulture, science and conservation in a fun, unmissable and uniquely Chester Zoo way.
The solution
Our Wild Worlds name, identity and campaign encouraged visitors to ‘let their imaginations roam wild’ by presenting zoo animals, habitats and horticulture in a surprising, entertaining and creative way. Using 3D paper illustrations by Helen Musselwhite, the identity and campaign was designed to draw visitors into an immersive, magical world of nature and position the festival as a fun, quirky and family friendly art and event programme, with unexpected surprises at every turn.
Created in collaboration with:
Helen Musselwhite, Mighty Giant, Jonathan Beer