The challenge

With the on-going pandemic changing consumer habits beyond recognition, many CPG (Consumer Packaged Goods) companies face the opportunities and challenges of selling D2C (direct-to-consumer) for the very first time. As specialists in Decision Intelligence and data driven business, Peak needed an idea and campaign identity to help them share insights and knowledge with CPGs on how to successfully transition to D2C – using data and decision intelligence to improve forecasting, supply chains, marketing, customer service and pricing.

The solution

Taking inspiration from retro packaging graphics and retail language the campaign identity embraced the CPG theme, presenting tips and insights in an eye-catching and engaging way. Data insights and AI knowledge was delivered in a bite-size, easy-to-digest way, helping more businesses to understand the potential of AI and Decision Intelligence.