The challenge
Compton Verney had a bold new strategy and a clear view of their audiences. Using MHM’s culture segments as a starting point we wanted to change perceptions, grow visitor numbers and diversify the audience. Moving away from the idea of a traditional ‘stately home’ to showcase a thriving, contemporary and creative destination.
The solution
Our rebrand placed audiences at the centre of the experience. Enabling them to discover the endless possibilities and opportunities to engage with art, nature and creativity at Compton Verney. A timeless and vibrant style which is ‘creative by nature’ and reflects the real and varied experiences on offer. Giving the flexibility to change and adapt to the many, extraordinary branding opportunities ahead.
