The challenge
Following a strategic review of the University of Derby’s brand, we were tasked with evolving and refreshing the University’s identity. This included reviewing the use of the brand across its many campuses, its commercial enterprises, its prospectuses and the University’s digital experiences.
The solution
Based on the brand proposition of a ‘University of today and for tomorrow’ we created a refreshed brand which represented a modern, contemporary, forward thinking University and provided greater flexibility in order for the brand to evolve with the pace of change of the higher education sector.
