The challenge
Peak are a rapidly growing tech organisation that specialises in Decision Intelligence – a new innovation in artificial intelligence (AI) that helps companies to use their data to their commercial advantage. In July 2018, with an exciting client list including Nike, PepsiCo, AO and ASOS, Peak wanted to educate more companies about the opportunity to utilise their existing data and use Decision Intelligence to drive growth, improve efficiencies and sustainability.
The solution
As with most complex technologies, many people fail to understand it, until they see the difference it can make to their business – in the real world. To combat this we created a hyper-personalised ABM campaign for CEOs of major retailers across Europe. The ‘You and AI’ campaign utilised commercially available data to demonstrate the bespoke AI opportunity for each individual company and communicated the potential positive impact Decision Intelligence could have on their business. As a result of the campaign, Peak experienced a 30% increase in their marketing pipeline.
