The challenge
Genomics plc was founded in 2014 by four world-leading research scientists from the University of Oxford with a vision to use genomic data and research to help more people make better informed decisions about their health and healthcare. Now successfully established, with a bold mission and ambitious commercial growth plans, they needed a compelling brand story and supporting identity to help them inspire others to support and invest in a better healthcare system, powered by Genomics.
The solution
A dynamic identity and knowledgeable, yet easy to understand tone of voice, was created in order to engage and empower the organisation’s wide ranging stakeholders, helping everyone – patients, practitioners, pharmaceutical companies and healthcare providers – to better understand the benefits of genomically-powered decision making in order to live happier and healthier lives.
