The challenge
In order to maximise ZSL London Zoo’s, central London location, the zoo needed a TV, Cinema and OOH campaign to attract more young, urban audiences who live and work in London to visit the zoo, challenging perceptions that the zoo is ‘just for kids’ and helping them to rediscover a love for wildlife.
The solution
Our Discover London’s Zoo campaign is a playful reminder of the zoo’s unique location in one of the most vibrant and diverse capital cities in the world – comparing city scenarios and characters with scenes and animals from the zoo. With messaging and imagery designed to adapt to different media channels and locations, the campaign used tongue-in-cheek headlines to reconnect Londoners with their love for animals, in the heart of the city.
